Service
Custom software development
We build systems around the way your company works, not the other way round.
We are an independent studio, building software since 2014.
Most companies do not need a new system. They need one specific part of the work to stop hurting.
It is almost always the same: information living in several spreadsheets, processes that depend on someone remembering, or a system bought years ago that no longer resembles how the company works today.
Custom software makes sense when no off-the-shelf product fits without forcing you to change how you work, or when what sets you apart from your competition is exactly the part no generic tool covers.
When that is not the case, we say so. Some problems are better solved with a tool that already exists and a good configuration.
What kind of systems we build
We start from the process, not from a catalogue of modules.
These are the most common cases:
Internal systems
Tools to manage operations, inventory, orders, customers or projects.
They usually replace a mix of spreadsheets, emails and messages that works today because somebody holds it together by hand.
Process automation
Repetitive tasks a person does today: moving data from one place to another, generating reports, sending alerts, reconciling information between systems.
Integrations
Connecting what you already run: ERP, point of sale, invoicing, web platform, third-party services.
Often the problem is not a missing system but two systems that do not talk to each other.
Modernising what exists
Systems that work but nobody maintains, that run on old technology, or that cannot be used outside the office.
They do not always have to be rebuilt from scratch.
How we work
Software projects usually go wrong the same way: everything is defined up front, months of development follow, and at the end it turns out the real process was not the documented one.
We avoid that by delivering in pieces.
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We understand the real process
Not the one in the manual: the one that actually happens, with its exceptions and shortcuts.
That gap is almost always where the real problem lives.
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We decide where to start
We pick the part that hurts most and can be solved first, instead of trying to cover the whole system at once.
That gets something into use early, and lets the next step be decided with real information.
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We build in deliveries
Each delivery is something usable, not progress on a report.
You see the system working during the project and can correct course while correcting it is still cheap.
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We roll it out
Migrating the data you already have, testing with the people who will use it, and support through the first weeks.
Rollout is usually the worst-planned part and the one that decides whether a system gets adopted or abandoned.
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We support and keep going
Fixes, adjustments and new features as the operation changes.
An internal system that stops evolving turns back into the problem it was built to solve.
What we build with
We choose based on what the system has to do and who will maintain it afterwards.
Most internal systems live better in the browser: nothing to install, updates happen on their own, and they work from a computer, a tablet or a phone.
When work happens in the field or without signal, we build the mobile side natively and sync when the connection returns.
On the server side we work with databases, APIs and cloud services, and with the infrastructure you already have if you would rather not move it.
We avoid dependencies that make us indispensable. The code is yours, and another team should be able to pick it up.
Working with a studio in Mexico
We share time zones with the United States, so questions get answered the same day instead of overnight.
We work in English and in Spanish, and the team is in one place rather than spread across brokers and subcontractors.
And our own products are public: you can check what we build before hiring us.
Frequently asked questions
When is custom software worth it versus buying something?
Buying is right when your process looks like everyone else’s. That is almost always the case in accounting, payroll or invoicing.
Custom is right when the way you work is part of what sets you apart, or when you already tried off-the-shelf products and ended up fighting them.
If we think your case is solved by an existing tool, we will say so even when it means a smaller project for us.
How much does it cost?
It depends on scope and, above all, on how many systems it has to touch.
A focused internal tool and a system integrating invoicing, inventory and point of sale are projects of very different scale.
After a first conversation we give you a range and explain where the budget goes.
Do I have to replace the systems I already use?
Usually not.
In many projects what is needed is connecting what already exists, not replacing it.
Replacing a system that works is expensive and risky; it is worth it only when maintaining it costs more than rebuilding it.
What happens if we stop working together?
The code is yours and we hand it over documented, in your own repository.
We try not to leave dependencies only we know how to maintain.
A system only its original team can continue is a problem, not an advantage.
Do you work with companies outside Mexico?
Yes.
We are present in La Paz, Baja California Sur, and in Guasave, Sinaloa, and we work remotely with companies across Mexico and in the United States.
Understanding a process sometimes calls for a visit, and we travel for that. The rest works well at a distance.
Have a process that has outgrown itself?
Tell us what is costing you the most work today.
We can review how it gets solved now, tell you which part is worth automating first, and estimate what that would take.
And if the answer is that you do not need to build anything, we will give you that too.
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